I designed this piece with simplicity in mind. I wanted top to bottom the design to scream boldness and passion. Guy Shaw is a percussionist in the St. Louis area. Musicians in this city are no rarity, so within the design I wanted Shaw to stand out from the crowd. With an already bold, dominating photo, I did not want to steal away from its power. Therefore, I used simple, sans text in the photo’s dead space. This was strategically placed in order to deliver the necessary information while still maintaining a bold, heavy statement. Percussion is about clarity and precision, so without capitalizing on these qualities all we have is noise. Shaw’s style cuts through.
You can follow his musical journey on instagram.