LA TAP has been killing the game in Los Angeles for the best 6 months since opening. Brewing everything in house, LA TAP has redefined “a night out on the town.” Brewing operations run from 8 a.m.- 6 p.m. Doors open for customers and 7 p.m. and stay open until 2 a.m. As soon as you walk in your handed a card to write down your favorites brews, what you tasted, what would be good bites to pair with each brew. The interactive experience is upbeat, lively, and an experience to remember. For $150 dollars per person, you get to try any brew on tap and receive a 4–pack of your favorite brew at the end of your evening. LA TAP is a Friday night “have-to” for both LA folk and visitors.
DESIGN WORK FOR LA TAP:
I rebranded this brewery with a new logo and vision.
I chose this design because in my mind LA TAP is a cutting edge brand. They push the boundaries and live on the bolder side of life. The biggest statement within this design is the all black background; it suggest sophistication and a particular edge. In other elements, I chose bold, clean lines to create a modern, riskier design. There is no room for clutter in this design; everything is tidy and neat with bold pretension. Los Angeles is known as being an adventurous city, so LA TAP fits in perfectly.
SPEC WORK: this is a fictitious company. all design and copy is the product of my own imagination and vision – ANNA MAITLIN HUGHES